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Hi, I'm Elliot!
...the guy behind the UppMarketSG Label

My friends often refer to me as "the joker that's always being extra" - maybe it's because I chose to dive into the world of entrepreneurship whilst only in my 2nd year of undergraduate studies (and back in those days, it was almost unheard of to do that!). I ran a luxury transportation business that stressed me almost to death for nearly a decade before quitting and making a switch to the property industry.

The property business hasn't necessarily been any less stressful - it's a mightily competitive one - but I suppose over the years I've carved out my own niche that has brought me better times.

My success in property can be attributed to the systematic, rational and creative approach I take towards my work. I don't believe in blindly following trends; I'd prefer a wholistic view towards the market. The aesthetics of things also claws at me - I believe its one of the primary focuses when it comes to marketing properties and is one of the driving factors that led me to create the UppMarketSG brand with #TheUppMarketCampaign.

Elsewhere in my life, I'm proud of the unusual life experiences and interests on my resume. An hour of my daily life is spent on the piano (I play Jazz & Classical stuff). I list driving the old Sentosa Monorail and Beach Trams as my first part-time jobs; I will declare that I have visited Hong Kong an insane 104 times just for fun (*as at end 2024) and I am an absolute Formula 1 fanatic that has followed every race and qualifying session live since year 2009.

However, I remain grounded to the fact that I have a family I love to bits and - just like many of you, I'm also addicted to bubble tea. 

Elliot Lin
CEA Reg. No. R058234H
Associate Registered with ERA Realty Network P/L, Agency Reg. L3002382K

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The UppMarketSG Brand

A professional real estate business that aims to be part of a greater collective, driving change and innovation in the way property marketing and advisory is done in Singapore.

We Have TWO Goals:

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To help you make the best decisions as a Home seller, buyer or property investor through informative and innovative digital content

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To deliver greater value in our services and an elevated experience to our clients in the realm of property transacting

Our Services

We work with property buyers and sellers across all districts in Singapore.

Property Sellers

If you're looking to sell your property, check out #TheUppMarketCampaign - featuring our unique strategy for getting you Quicker, More & Higher offers - all for a lower commission rate of 1.2%!

Local & Foreign Property Buyers

You're welcome to contact us for an obligation-free consultation about your intended property purchases in Singapore. Find out more here.

Our Content Channels

The UppMarket Editorial

Elliot regularly writes on key topics discussing property market matters. We also present detailed reviews of condominiums and HDB estates. Read it here.

Follow us on Social Media!

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UppMarketSG is a Singaporean brand of real estate content creation and marketing services represented by independent Real Estate Salespersons (RES) from various Estate Agencies, fully licenced with the Council for Estate Agencies (CEA) Singapore. RES we introduce will provide services according to our specifications as advertised. They are, however, individually responsible for performing their duties in compliance with the Estate Agents Act. UppMarketSG shall not be held liable for any breaches committed by any RES and; any claims/complaints shall be directed to the respective RES' Estate Agent.

UppMarketSG | UEN No. 53450133L
22 Sin Ming Lane #06-76 Midview City
Singapore 573969

Contact Us

Enquiries/Consultation

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© 2025 UppMarketSG. All rights reserved. 

Please do not copy or reproduce any material from our site without permission.

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